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My name is Charles Masterson. I am a native Houstonian and I have had successful careers in manufacturing and in energy services, working for both very small and very large companies. Most recently, I spent several years as a financial advisor with a large broker-dealer practicing wealth management, studying the financial markets, listening and learning first-hand not only how to preserve capital, but how to make money for my clients.  

When the traditional broker-dealer solutions were not working anymore, I looked alternative investments. While many still make sense, they have many drawbacks as well, so I sought new solutions. When I found what was working (trading) I found that the broker-dealer business model that I was a part of would not support that effort. I decided to create a new model and a new company, Place Capital Management LLC.

Myth #1 - You cannot time the market (so don't take action)

The institutions have led us to believe that you have to invest for the long term and that timing the market, specifically trading, does not work. Has your broker ever recommend trading or hiring a professional trader?  Probably not, because they don't offer it and because most of them actually believe that you cannot make money trading. 

Did your broker tell you to stay in the market. Was that good advice? The difference between a trader and an investor is that a trader gets out of harms way. Traders take profits. Traders make money.  

Myth #2 - Trading is risky.

People that followed traditional buy and hold, big fund strategies thought they were safe and have now lost 20% to 40% of their savings. So much for trust and safe investing!  There is a time for long-term investing and it may be here soon, but I doubt it. One thing for sure is that it was definitely not the right strategy 12 months ago. In fact, the S&P is lower than it was 10 years ago. In other words, the longer the holding period, the greater the risk. Right now, is not safe to stay in the market over night, much less a month.  That is risk!

Myth #3 - Only Goldman and other large New York firms can trade successfully

Well designed and well executed trading strategies are safe and they work no matter how big or small you are. And now, they work better than ever - we have better information and better tools and a market is giving us dramatic identifiable daily swings of 5% to 50%. Trading is not easy, but it is easier and safer than you think. Even Warren Buffett acknowledges the trading advantage goes to the individual.

While long-term investors fear this market, today's traders see this market as a paradise, going with the flow, taking profits daily, and making a lot of money for their clients! 

Myth #4 - Extraordinary returns are too good to be true.

Whatever your situation, you should have up to five non-correlated absolute return investment strategies - ranging from low return to high return, consistent with modern portfolio - at each level, lower risk the better. Right now, real-time active cash management (trading) should be part of your plan. Our recommendation is that 5% to 10% of your investment assets be allocated towards a trading strategy.

My process is proprietary and only shared with serious prospects. Based on what we know and have experienced, it is entirely reasonable to have a stated goal of .67% per day. ( .5% per day is 15% per month). That is very high, but it is a good goal, my setup allows that, and it is not too good to be true. Of course there is no guarantee, but I will go over all of the possible outcomes and risk management techniques with you.

Myth # 5 - You can do it yourself

As exciting as it can be to trade, and as much as you may like the idea of trading for yourself, trading is a profession - it is a full-time job and it requires a fully developed skill set, which means you should be 100% committed and trained. Even if you have done well, if you are trading less than $1 Million, considering opportunity costs, you would be much better off hiring someone to trade for you. You may have already come to this conclusion.

Capital preservation is critical, but so is capital appreciation. As you dedicated professional trader, my goal is to provide both. So, send an email or call if you would like to learn more about Place Capital Management and how this service will work for you.

Thank you,

Charles Masterson


(713) 750-9103

email:  placecapital@comcast.net